Reflections and Predictions: Data Collaboration, Media Networks and Privacy
Dec. 14, 2023 | By Ben Cicchetti - InfoSum
As the curtain closes on 2023, many moments have been etched into our memories. While Taylor Swift was causing record-breaking seismic activity in Seattle, generative AI sent shockwaves through the media industry as many grappled with its potential applications.
Miley Cyrus's "Flowers" may have been the most streamed song of the year, but retail media was the most discussed topic in advertising. As the world became obsessed with the combination of Barbie and Oppenheimer, or 'Barbenheimer,' collaboration became the cornerstone of conversation within the media industry. And finally, in 2023, Succession came to a riveting end, but the finale we’re all eagerly awaiting in 2024 is the final installment in the third-party cookie deprecation saga.