Circana Launches 'Engage' Retailer Data Solution
Feb. 7, 2024 | By MrWeb
Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth.
Angelo Massaro (pictured), EMEA Retail Lead at Circana comments: 'In an era marked by limited resources and the rapid evolution of artificial intelligence and machine learning, retailers grapple with the complexity of securely integrating disparate data assets. Liquid Data Engage simplifies this process, emerging as a beacon for retailers to navigate the intricacies of today's dynamic retail environment and enabling them to face challenges head-on'.