Industry at Large
Smart Data News
KINESSO, Matterkind And Reprise Come Together To Form New Unified Entity
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward.
Service design: a necessity for human-centered marketing
RAPP, Wait. What’s that sound? It’s the collective clutching of pearls of thousands of advertising and marketing professionals as they contemplate whether AI will negatively disrupt their livelihoods.
AI in Marketing: The Good, the Challenges, and Its Impact on Us All
Acxiom, Salesforce’s Dreamforce 2023 event and its emphasis on AI have me thinking about this rapidly evolving technology and its impact on marketing and us, both as marketers and as consumers.