Social media advertising and 2024 consumer spending
Dec. 7, 2023 | By Abbie Baxter - DISQO
Social media dominated 2023 headlines: a possible TikTok ban… the launch of Meta’s Threads … and advertiser boycotts of X (formerly Twitter).
While the social landscape shifted dramatically this year, social media advertising played an increasingly influential role in shaping consumer attitudes and behaviors, redefining the way people interact with brands and make purchase decisions.
Social media is poised for even more change and innovation in 2024. Our Social Media Shopping report highlights its emergence as an e-commerce channel, exploring factors affecting in-app purchases, demographic cohorts most likely to “add to cart,” and influencer trust. Here, we examine how social media advertising may impact 2024 spending, offering a preview of our forthcoming Consumer Trends 2024 report.