Retail Media Strategy: Solutions, Setup and the Role of CDPs
Feb. 21, 2024 | By Zeotap
Retail media doesn’t come without its fair share of challenges and staying ahead of this game is essential for businesses looking to thrive in 2024 and beyond.
Personalised marketing is the name of the game, and a Customer Data Platform (CDP) is the enabler. A CDP is the key to unlocking the data treasure trove that retailers possess, enabling them to make informed decisions for maximum impact in their retail media strategy.