As the transition away from third-party cookies in Chrome gains momentum, both advertisers and publishers are actively seeking sustainable and effective ways to fortify their data-driven strategies. Already, we see that success stories are emerging.

Meta, Facebook's parent company, has announced the launch of an updated mobile video player, introducing a vertical-first approach reminiscent of TikTok.

AXA, a worldwide leader in insurance and asset management, and Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced their intention to jointly develop and build AXA Digital Commercial Platform (DCP) and associated software services to enable next-generation risk management.

In the future, Mimi Turner, Head of EMEA and LatAm at the B2B institute at LinkedIn, predicts the fundamentals of marketing will look quite similar.

In the modern world, convenience is a priority. Customers want seamless journeys where brands offer the right information in the right place at the right time, and anything that introduces friction into the mix can prove fatal to the customer journey.

Entering a cookieless marketing world in 2024 will present challenges to brands across industries and B2B marketers are no exception.