EssenceMediacom Launches Data and Analytics Function
Feb. 14, 2024 | By MrWeb
GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'.
Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics.
CEO Pippa Berlocher comments: 'We are investing significantly in our data, tech and analytics capability, which will enable us to provide further clarity and direction for our clients in this ever-changing environment. We are committed to providing the expertise that our clients increasingly require to breakthrough in the new communications economy'.