The benefits of becoming more data-driven in your marketing are widely documented. Businesses that put data at the heart of their decision-making consistently outperform their competition in terms of customer acquisition and retention.

Artificial intelligence (AI) continues to be a topic that Americans feel cautious about, according to data from YouGov. Recent surveys asked about the impact that AI is having or will have on different industries.

Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions.

With many businesses managing more than 10 different marketing channels, trying to effectively optimize cross-channel activity to KPIs can be an overwhelming task.

Marketing dashboards offer a solution to this challenge by providing a quick and easy way to monitor, analyze, and make decisions from your marketing data.

Data integration is crucial for any business that wants to make data-driven decisions. To deliver clear, actionable insights that drive business growth, you first need a consolidated, standardized view of your data.

One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different platforms.

When it comes to making informed marketing optimizations, there's no argument about the critical role that data plays. Accurate data analysis is the foundation of effective marketing decision-making and strategic planning.

Tech businesses often hold an abundance of data that could help unlock digital transformation and data-driven insights to fuel business growth. And Software as a Service (Saas) companies are no exception.

Customers now expect personalized experiences and seamless interactions across various channels. To stay competitive and meet these demands, financial services must embrace an omnichannel marketing strategy. This approach ensures that customers receive consistent and tailored messaging, whether they engage online or offline.