In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605.

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'.

RAPP, Wait. What’s that sound? It’s the collective clutching of pearls of thousands of advertising and marketing professionals as they contemplate whether AI will negatively disrupt their livelihoods.