Introducing Sponsored AR Filters

March. 21, 2024 | By Snapchat

Today, we’re launching Sponsored AR Filters on Snapchat, a new augmented reality (AR) ad offering that expands brands’ reach beyond the pre-capture Lens Carousel.

This ad placement occurs after Snapchatters capture their content with the Snapchat Camera, accessible by swiping to the post-capture Filter Carousel. With over 5 billion Snaps created every day, brands can now join in on even more shareable moments and truly own the Snapchat Camera experience from end to end.

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