How to leverage data as part of your disruptive, innovative digital transformation strategy
Feb. 5, 2024 | By Sean Bridge - RAPP
Digital transformation has emerged as a critical strategic imperative for companies around the globe. It's not just a fleeting trend; digital transformation is crucial for staying competitive in an increasingly digitalized world.
The 2023 State of Digital Transformation report by Prophet highlights the change: 42% of businesses with existing digital strategies are gearing up to intensify their transformation efforts and investments. The hope is that they can hone their industry edge and brand reputation by leveraging digital transformation’s promise of improving marketing efficiency and the customer experience.