What Is A Data Maturity Model And How Can It Drive Business Efficiency

Nov. 28, 2023 | By Irina Prevalova - Adverity

Evidence that data-driven companies deliver better business performance continues to build, with companies such as Google, Facebook, Tesla, Walmart, and Amazon demonstrating the transformative power of a well-implemented, mature data strategy. 

However, the level of data sophistication and maturity that these internet giants reach remains elusive for many businesses - with many organizations not being as data mature as they think they are

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