Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career.

March Madness now rivals the Big Game as one of the most watched sporting events in the US. Unique in its ability to grip consumers’ attention for several weeks at a time, the tournament is about far more than just basketball.

The conversation around cookie deprecation can feel like Groundhog Day. While many of us have grown tired of seeing endless photos of cookies on our LinkedIn feeds, keeping this discussion alive has been essential.

We were fortunate enough to sit down virtually on an AdWeek webinar with Graeme Hutton, well-known research lead at advertising agency, UM.

What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.

Television commands a significant share of advertising budgets thanks to its ability to engage mass, diverse audiences with impactful brand messages.

2024 is shaping up to be a record year for the advertising industry as the boost driven by political advertising and the Olympics collides with the influx of new ad platforms like Amazon Prime.

Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech, Platform, Flashtalking, has been named a winner in G2’s 2024 Best Software Awards for Marketing & Digital Advertising Products.

As the largest US sporting event, the Big Game often brings advertising’s hottest trends to the forefront of industry conversations.

Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies.

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK.

Measuring the effectiveness of ad campaigns is an art and a science. Gone are the days of relying solely on impressions and click-through rates to gauge success.

Marketers have always had to be adaptable to meet customers where they are.

Eyeota, a Dun & Bradstreet company and the trusted source of data for digital marketing, today announced that its audience targeting data powered by ID5 is now available for global activation on independent programmatic platform, Adform.

It’s that time of year… annual campaign planning. Marketers are developing the messaging and creative strategies that they hope will break through the crowded media landscape on TV, programmatic digital, social media, podcasts, and the ever evolving new mediums.

As attention matures, advertisers are looking to their media partners to help them navigate this landscape.

TikTok is setting its sights on growing its TikTok Shop U.S. business tenfold to as much as $17.5 billion in 2024, according to a new report from Bloomberg. In addition, the company is also looking to launch TikTok Shop in Latin America soon.

I’ve always had a love for video games. They provide a fantastic form of escapism and storytelling that is so different from any other platform.

If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.

Marketing leadership likes (and frequently trusts) real-time reports including ROI-like metrics such as ROAS. These constantly updated reports always provide something new to look at and promise opportunities for advertising tweaks. The real-time nature of these types of reports can be compelling.