Helping Advertisers See the Bigger Picture of Attention
Feb. 16, 2024 | By Keith O'Brien - Realeyes
Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career.
He thinks attention can help the industry recalibrate and solve some, but not all, big issues. He discussed the importance of viewing media and creative attention together and how the industry needs common definitions to make life easier for advertisers.