Amazon Prime Video has unveiled a suite of new interactive and shoppable ad formats, including shoppable carousel ads, interactive pause ads, and brand trivia ads.

Television commands a significant share of advertising budgets thanks to its ability to engage mass, diverse audiences with impactful brand messages.

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK.

Data science has always been a powerful and fascinating discipline for anyone working in media, but it’s about to get a whole lot more interesting.

It’s safe to say it’s been a rocky year. With the broadcast year kicked off, we are hitting crunch time as the holidays and End of Year creep up on us.

TransUnion (NYSE: TRU) today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry.

TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.

Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers.

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate insights into your consumers is critical for understanding where and how to effectively reach them.

Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution.

In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.