Nine reasons why you need advertising benchmarks
Feb. 13, 2024 | By Stacy Perrus - DISQO
2024 is shaping up to be a record year for the advertising industry as the boost driven by political advertising and the Olympics collides with the influx of new ad platforms like Amazon Prime.
And, while ad holding companies are forecasting upwards of $750B in US ad spend for the year, the shadow of economic uncertainty remains, as revealed by our recent Consumer Trends report. In this context, marketers face increasing pressure to prove how their campaigns are performing.