Five strategies for driving purchase intent in 2024
Jan. 24, 2024 | By Abbie Baxter - DISQO
It’s that time of year… annual campaign planning. Marketers are developing the messaging and creative strategies that they hope will break through the crowded media landscape on TV, programmatic digital, social media, podcasts, and the ever evolving new mediums.
While advertising strategies continue to address the dual interests of growing brand and driving sales, stimulating purchase intent is important for both objectives. It’s imperative to go beyond traditional observable metrics like clicks and impressions to understand whether advertising campaigns are moving the needle for your brand in objective and measurable ways.