How Brands Can Score Big with March Madness Advertising
March.6, 2024 | By Abbie Baxter - DISQO
March Madness now rivals the Big Game as one of the most watched sporting events in the US. Unique in its ability to grip consumers’ attention for several weeks at a time, the tournament is about far more than just basketball.
It’s a ripe opportunity for brands to tap into a captive audience of consumers and deliver culturally relevant brand experiences.
DISQO’s new March Madness Ads & Brand Experience insights offer the intelligence brands need to make the most of their sports advertising investments. Discover who plans to watch the games (and how), viewers’ preferred ad formats, how athlete influencers impact brand perceptions, sports betting plans, and more.