Optimizing full-funnel, cross-media measurement with UM's Graeme Hutton
Feb. 29, 2024 | By DISQO
We were fortunate enough to sit down virtually on an AdWeek webinar with Graeme Hutton, well-known research lead at advertising agency, UM.
As a member of the Advertising Research Foundation (ARF) and the Journal of Advertising Research's editorial review board, Graeme brings over 20 years of industry experience to the conversation. Below, we explore Graeme’s perspective on successfully navigating the fragmented ad measurement landscape.