Data-Driven Contextual Targeting
March. 14, 2024 | By Zeotap
As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy.
This shift has led to a renaissance for contextual targeting, the best of which offer a powerful alternative that leverages real-time contextual signals and advanced AI technologies to deliver relevant messages at scale.