Why retail media’s future depends on first-party data integration and accuracy
April, 2024 | By Suzanna Stevens - Adstra
CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data.
Instead, success requires wielding first-party data strategically in four pivotal ways: advanced loyalty programs, personalized content, retail media solutions and data monetization. These levers, when synchronized, elevate customer engagement and unlock untapped revenue streams with suppliers.