How to unlock retail media’s full potential
April. 22, 2024 | By Yulia Livne - Mindshare
As data privacy concerns grow and third-party cookies phase out, brands increasingly seek "logged-in environments", often controlled by retailers, to maximize addressability and performance.
This shift is driving dramatic retail media growth, which GroupM predicts will expand 9.9% to $125.7 billion this year and is forecast to top TV revenue by 2028 *