Building A Marketing Report: 7 Most Common Traps
April. 25, 2024 | By Irina Prevalova - Adverity
The benefits of becoming more data-driven in your marketing are widely documented. Businesses that put data at the heart of their decision-making consistently outperform their competition in terms of customer acquisition and retention.
So, how do you become more data-driven as a business?
The first step is establishing a solid foundation of accurate, standardized, consolidated marketing data.