NIQ Brandbank Adds Product Data Benchmarking Features
April. 18, 2024 | By MrWeb
NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking.
Brandbank Global MD Marsha McGraw (pictured) says the new tool is 'a testament to [the firm's] continued innovation and commitment to our clients to digitalise the shopper experience'. She comments: 'You can't improve what you can't measure, and we are proud to give our clients the opportunity to optimise their product content based on actionable insights to win on the digital shelf'.