Innovating ad measurement with Mindshare’s Courtney Thompson
Nov. 20, 2023 | By Abbie Baxter - DISQO
Media agencies today must navigate brands’ expectations for campaign efficacy, while ensuring those expectations are met by publishers.
And with increased channel fragmentation and myriad data platforms, agency work has never been more complicated and challenging. However, with the right approach and solutions, the “messy middle” can actually fuel innovation.
On a recent Ad Age webinar, DISQO had the privilege of speaking with Courtney Thompson, Director of Business Intelligence at Mindshare, named the Cannes Lions Media Network of the Year. Navigating advertiser expectations and publisher promises for campaign efficacy, Courtney shares valuable insights on how agencies can navigate measurement challenges while optimizing for client KPIs.