Smart Data News
Reality Check: Are Marketers as Analytically Mature as They Think?
Adverity, The bar for what it means to be analytically mature keeps rising, so it can be difficult to keep up.
Habu Unveils Generative AI Capabilities On Google Cloud To Create Value From Data Clean Rooms
Habu, the Global Innovator in Data Clean Room Software, announces it is bringing Google Cloud’s generative AI capabilities with Google Cloud to help enterprises and their partners implement data clean rooms with greater velocity and scale.
Data Smoothing Methods For Marketing Mix Models
Smoothing makes data less noisy and thus easier to model.
Data Integrity vs Data Quality: What's the Difference?
Adverity, Modern data management can be complex.
How to Manage Data Access in Marketing
Adverity, Perfecting your marketing tactics can be challenging if the data isn't accessible.