Smart Data News
Three Ways Marketers Can Capture the Magic of a Barbie World in the Real World
Acxiom, All the world is talking about Barbie, the good, the bad, the ugly. Is this movie too left-wing or right-wing or pushing this agenda or that? All of it can make your head spin and question whether to take your family to see it.
TikTok & TBWA release whitepaper and encouraging businesses to embrace creative and innovation
TBWA, The paper shares how brands who have broken away from ‘best practises’, have discovered the possibilities on newer platforms, and are being rewarded.
Service design: a necessity for human-centered marketing
RAPP, Wait. What’s that sound? It’s the collective clutching of pearls of thousands of advertising and marketing professionals as they contemplate whether AI will negatively disrupt their livelihoods.