The Data You Need for Accurate Media Planning: Social Audience Insights

Feb. 29, 2024 | By Stat Social

Navigating the ever-evolving media landscape requires more than just a good hunch, media kits, engagement, and demographic data; it demands concrete data about consumers’ media consumption and preferences. So, how do marketers access this crucial data?

The advent of social media was a turning point for how we connect with others, but it has also become a valuable source for marketers to better understand their audience. When you peel back the layers of an audience’s social media footprint, it reveals a lot about who they are, whom they engage with, and where they spend their time.

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Proximic to Provide Contextual Analysis for Epsilon

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Maximising Media Agencies Potential: Uniting 1st Party Data and Contextual Targeting for Advertiser Supremacy