Smart Data News
AI's Crucial Role in Enhancing Identity Resolution for Marketing
The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.
Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights
Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints.