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3 Things We Learned at Digital Marketing for Financial Services Summit
Rohit Ahuja, Director of Enterprise Advertising and Measurement Science at American Express, joined me on stage to discuss how marketers can better use their data to cut through the noise in a competitive market.
Insights to Speed Up Marketing Budget Decisions this Planning Season
Is budget planning and proving marketing’s value an intimidating scenario? You’re not alone.
Don’t manage your data like you manage your budget
The term ‘digital transformation’ has been so misused, it’s tempting to reject it altogether. So, let’s be clear. What is it?
Why understanding Gen Z is so important for travel marketers
Born between 1997 and 2012, Gen Z has grown up as digital natives. According to Mindshare’s Audience Origin: Teenagers research they are the ‘discerning generation’, are more connected to the outside world and have a strong sense of empowerment and ambition.
5 Steps to Optimizing Your Marketing Strategy for Financial Services
Customers now expect personalized experiences and seamless interactions across various channels. To stay competitive and meet these demands, financial services must embrace an omnichannel marketing strategy. This approach ensures that customers receive consistent and tailored messaging, whether they engage online or offline.
TransUnion TruIQ Data Enrichment First to Offer Financial Institutions with Unlimited Access to Pseudonymized Credit Data within Their Private Environments
To better equip financial institutions’ need for faster data, more control and bigger impact throughout the analytics lifecycle, TransUnion (NYSE: TRU) today launched TruIQ™ Data Enrichment.