How To Create An Effective Marketing Dashboard
Feb. 22, 2024 | By Irina Prevalova - Adverity
With many businesses managing more than 10 different marketing channels, trying to effectively optimize cross-channel activity to KPIs can be an overwhelming task.
This is especially true if the marketing team isn't able to access the data and insights needed to make fast, effective marketing decisions. This is where marketing dashboards become invaluable.
A well-designed marketing analytics dashboard can make the lives of marketing teams easier, simplify analysis, and help improve the speed and accuracy of marketing optimizations.