Smart Data News
Google Ads Data Manager and more
Google is introducing Google Ads Data Manager, a tool designed to streamline the handling of first-party customer data for digital marketing efforts in the post cookie world.
Cint Adds Social Media to Lucid Impact Measurement
Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement.
iSpot Acquires TV Ad Impact Measurement Firm 605
In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605.