TransUnion and MRI-Simmons Collaborate to Enable Addressability throughout the Advertising Ecosystem

April. 2, 2024 | By Neustar

TransUnion (NYSE: TRU) today announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem.

MRI-Simmons data can now be layered on to the TransUnion identity spine, enhancing MRI-Simmons' 60,000 consumer variables for data enrichment and activation. Additionally, MRI-Simmons’ audiences are now available in TransUnion’s TruAudience® Data Marketplace, enabling advertisers and publishers to reach precisely defined audiences in 80 million streaming households.

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