Eyeota Selects Proximic by Comscore as a Preferred Partner to Provide Enhanced Cookieless Predictive Audience Targeting with Contextual Signals
March, 2024 | By Eyeota
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
"Eyeota is committed to providing actionable data solutions that enable media buyers to target their desired audiences effectively," said Ryan Sussan "Our collaboration with Proximic by Comscore allows us to address the challenge of signal loss and provide media buyers with enhanced contextual targeting capabilities without the need for third-party cookies."