Pet-fect Marketing: Strategies to Reach Pet Owners and Grow Your Business
April. 5, 2024 | By Joshua Sukraw - Acxiom
Brands often know who their obvious audiences are. If a brand sells children’s books, marketing to families with kids is a pretty safe bet.
Sometimes finding a group adjacent to who a brand would normally seek can reap equal results, bringing in a whole new group of customers and growing their business.
There’s one demographic just waiting for the opportunity to unleash a world of opportunities – pet owners!