MMM & Attribution Council
I-COM MMM & Attribution Council members are lead experts in the fields of Econometrics, MMM and Attribution, and discuss best practices as well as the latest innovations.
The goals of the Council include:
Discussions on use cases regarding different measurement approaches including MMM and various Attribution solutions, as well as their inherent challenges;
Discussions on the crucial elements of MMM & Attribution, e.g., privacy, data ownership, data coverage and match rates, identity and loss of identifiers, use of cleanrooms;
Discussions of various methodologies and technologies employed around MMM & Attribution;
Definition of the Role of MMM & Attribution in the world of the data-driven CMO.
Deep Dive on Google Meridian & their MMM Innovations
Hitesh Wadhwani
Lead Product Manager (Meridian & MMM Innovation)
Google
Apr. 30, 2025
1pm New York | 19:00 Paris
Leveraging Advanced MMM to Plan, Measure, and Optimize for RMN
Skye Frontier
Executive Vice President
Incremental
Jason Steinberg
General Manager, Filorga (a Colgate-Palmolive Company)
May 28, 2025
12pm New York | 18:00 Paris
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Meet the Co-Chairs
Council Members
