1st Party Data Strategy Council
Recognizing the growing importance of navigating the evolving privacy landscape and limitations on data acquisition, I-COM's 1st Party Data Strategy Council aims to empower Smart Data Marketers to thrive in this environment by fostering an open exchange of knowledge and best practices around maximising the value of customer-provided data.
The Council's primary goals are:
• Accelerate members' ability to understand and categorize best practices for collecting, managing, and using customer-provided data.
• Share market learnings and common challenges related to building deeper customer relationships through effective 1st party data strategies.
• Explore innovative personalization solutions, targeting and measurement that leverage the power of customer-centric data.
SPONSOR
TheTradeDesk is a media buying platform built for what matters. Premium streaming TV. One-click commerce. Trusted journalism. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers unleash the full potential of their data-driven advertising.
Exploring the Role of AI in First-Party Data Utilisation
Rob Webster
Founder
TAU Marketing Solutions
Jonathan Shaw
Vice-President Growth
Midnite
May 22, 2025
11am New York | 17:00 Paris
Transforming Customer Data Infrastructure: Zoopla's Journey with RudderStack
Soumyadeb Mitra
Founder & CEO RudderStack
Steven Collings
Senior Data Consultant
Zoopla
June 04, 2025
12pm New York | 18:00 Paris
Are you interested in joining this Working Group?
Apply for a free trial today.
Council Members
