1st Party Data Strategy Council
Recognizing the growing importance of navigating the evolving privacy landscape and limitations on data acquisition, I-COM's 1st Party Data Strategy Council aims to empower Smart Data Marketers to thrive in this environment by fostering an open exchange of knowledge and best practices around maximising the value of customer-provided data.
The Council's primary goals are:
• Accelerate members' ability to understand and categorize best practices for collecting, managing, and using customer-provided data.
• Share market learnings and common challenges related to building deeper customer relationships through effective 1st party data strategies.
• Explore innovative personalization solutions, targeting and measurement that leverage the power of customer-centric data.
Engaging Your Ideal Audience in The New Marketing Landscape
Nate Carter
VP of Global Sales
Eyeota
John Joshua
Product Propositions Lead
Sky Media UK
Feb. 3, 2025
11am New York | 17:00 Paris
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Council Members
