Council on Purpose
Business Purpose has moved from a niche proposition to an industry-wide standard. While it is a trend that is supported almost unanimously, there are many questions around it: How to measure it? What is the contribution to business value? What are the benefits and what value does each of them bring?
The I-COM Council on Purpose is aimed at bringing together experts in marketing and analytics to discuss and refine point of view on these questions, and ultimately, at proving the business value and impact of purpose-related marketing activity.
Are you interested in joining this Working Group?
Apply for a free trial today.
Meet the Co-Chairs
CEO, North America
Choreograph, USA
Global Head of Predictive Marketing and Shopping Analytics
Unilever, UK
Council Members
Featured
