Comscore Adds Streaming Data via Roku Integration
Oct. 23, 2023 | By MrWeb
Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution.
The integration validates audiences 'with precision' across Streaming TV, desktop and mobile platforms, and includes measurement of ad campaigns on Roku. CCR's data not only quantifies Roku in-target reach and frequency but also campaign incrementality to linear TV, using Comscore's Brand Survey Lift (BSL) solution.