Comscore Adds Streaming Data via Roku Integration

Oct. 23, 2023 | By MrWeb

Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution.

The integration validates audiences 'with precision' across Streaming TV, desktop and mobile platforms, and includes measurement of ad campaigns on Roku. CCR's data not only quantifies Roku in-target reach and frequency but also campaign incrementality to linear TV, using Comscore's Brand Survey Lift (BSL) solution.

More…

Previous
Previous

States Sue Meta Over Social Media Addiction, Children's Privacy

Next
Next

Weekly Prompt: Amazon’s secret AI search plan & more