Perspectives on digital audio advertising
Sep. 21, 2023 | By DISQO
Podcast advertising remains a big opportunity - and often a big challenge - for marketers. Optimizing spend to the right podcasts, audiences, and messages requires a keen understanding of the channel and its nuances.
To help marketers drive podcast advertising success, we engaged two industry experts to provide perspectives on DISQO’s recent podcast research. Their viewpoints shed light on both opportunities and challenges in this rapidly-evolving space.