Kinesso Begins Auditing Clients For Media Tech Risk, Starts With Cookie Deprecation
March. 8, 2024 | By Joe Mandese - Kinesso
IPG Mediabrands' Kinesso unit is rolling out a new process to help clients assess -- and ideally mitigate -- potential risks from substantive technological shifts.
"We've heard from partners that this is the most comprehensive approach in terms of its granularity to ROI on media investment," adding that in the case of cookie deprecation it is assessing the risk and modeling ways to mitigate it across programmatic, search and social channels.