Billion-Dollar Decisions at Risk: The Alarming Rise of Survey Fraud

March. 12, 2024 | By Keith O'Brien - Realeyes

Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer perspectives on their products.

It can help those companies make critical decisions about product development or placement and influence how they market their products through advertising.  

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