Don’t manage your data like you manage your budget
Oct. 30, 2023 | By Curtis Sinclair - Mindshare
The term ‘digital transformation’ has been so misused, it’s tempting to reject it altogether. So, let’s be clear. What is it?
To many, it’s simply about transferring business functions like marketing from analogue to digital platforms. That definition discounts transformation, by ignoring the value digitization can bring. It also underestimates the structural and cultural adaptations required of businesses to realise the value-rich data delivers.