Samba TV Boosts Contextual Targeting with Semasio Acquisition
Samba TV, a TV measurement company, has acquired Semasio, a contextual targeting solution provider. This acquisition aims to enhance Samba TV's capabilities in contextual targeting by leveraging Semasio's advanced semantic analysis technology. By analyzing the content of web pages and videos, Semasio can deliver more relevant ads to users, improving targeting accuracy and effectiveness. This move aligns with Samba TV's vision of using AI to revolutionize the advertising industry and deliver better results for advertisers.
