Acxiom Hires CMO
May. 30, 2024 | By MrWeb
Customer intelligence specialist Acxiom has appointed Courtney Keating as its new Chief Marketing Officer (CMO), leading all aspects of its global brand and marketing strategy.
Watkins states: 'This is a pivotal moment for our industry. Brands face new challenges in engaging consumers, amplifying the need for Acxiom's data-driven customer intelligence solutions. Courtney's proven expertise in boosting brand performance, along with her visionary approach, reflect our company's growth trajectory. She is the ideal marketing leader for our continued momentum and the next phase of success'.