Experian Acquires Behavioral Analytics Company NeuroID
Experian, a consumer data firm, has acquired Montana-based NeuroID, a specialist in behavioral analytics, to enhance its fraud prevention capabilities. Experian supports businesses with fraud prevention, digital marketing, and other activities through data, analytics, and software solutions.
NeuroID’s software provides a privacy-centered fraud defense that analyzes users’ digital behavior to differentiate between humans and bots and assess potential risks. This acquisition allows Experian to integrate NeuroID’s solutions into its CrossCore platform, offering businesses advanced tools to detect fraud and confidently navigate the digital landscape.
