A summer of sport: Why data collaboration will take gold
June. 4, 2024 | By Lucas Pickett - InfoSum
Major sporting events generate significant viewing numbers, and it’s not uncommon for media owners to break streaming records during these events. For those who play their cards right, these huge numbers translate into new users, allowing media owners to bolster their first-party data assets and addressable audiences.
These audiences are attractive to brands and represent a huge opportunity: the chance to reach highly engaged audiences as they immerse themselves in sports, whether that’s through live sports on the big screen, social channels, or catching up on the latest news through their favorite websites and apps.