A Marketer’s Guide to the Fediverse: Brand Experience
June. 10, 2024 | By Abbie Baxter - DISQO
As distrust in the current social media landscape grows, brands need to get creative with their social strategies to maintain their following.
While its full potential has yet to be seen, the fediverse is redefining brand-consumer interactions with a renewed focus on authenticity, privacy, and community.
Of course, brands can only benefit if the fediverse grows in popularity and sustains that momentum over time. However, the rise of this alternative vision offers valuable insights for social media marketers to apply to their work to meet consumers in the moment. Here, we distill down what insights you can leverage to optimize your content.