PwC’s UK media team set to move to Mediasense
May. 30, 2024 | By Jess Jones - City A.M.
PwC’s UK marketing and media business has been acquired by London-based consultancy Mediasense.
This marks Mediasense’s first major acquisition since private equity firm Apiary Capital bought a majority stake in Mediasense three years ago to support its expansion plans. The value of the deal remains undisclosed.
As part of the agreement, over 50 people from PwC will join the global media advisor, including PwC partner and Media leader Sam Tomlinson, who will join the Mediasense as chief client officer.