Upcoming Events

1st Party Data Strategy

Engaging Your Ideal Audience in The New Marketing Landscape
Feb. 3, 2025 • 11am NY | 17:00 Paris

Join us
Data-Driven Organisation

The Value of 1PD Within the Amazon Ads World
Mar. 13, 2025 • 12pm NY | 17:00 Paris

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Retail Media

Driving Sustainable Upper-Funnel Rm Campaigns
Mar. 26, 2025 • 12pm NY | 17:00 Paris

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Data Ethics

AI Governance
Mar. 27, 2025 • 12pm NY | 17:00 Paris

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2025 Theme:

FOUNDATIONS FOR THE FUTURE

Marketers have an opportunity to win competitive advantage by laying a resilient data foundation. The success of AI projects often depends on overcoming key challenges related to data quality, governance, ethics, and customer experience.

A strong data foundation also supports advanced frameworks for measuring marketing effectiveness, such as MMM, incrementality, and cross-channel impact (e.g., Total Video, Retail Media, 1st P). It also enhances personalization and creative automation. These foundations extend to the organization, advocating for agile, data-centric structures that accelerate transformation.

2024 Theme:

THE NEXT GENERATION

Our 2024 theme ‘The Next Generation’ embodies the spirit of navigating Generative AI’s opportunities as well as continuing to explore the Future of Measurement.

As consumer behaviour and beliefs change along with the data landscape, ecosystem options need to keep up. The growing areas of Attention and the role of first-party data in driving effectiveness, especially in Retail Media are key drivers.

Theme:
THE NEXT GENERATION 2.0

Our theme ‘The Next Generation 2.0’ embodies the spirit of navigating Generative AI’s opportunities as well as continuing to explore the Future of Measurement.

Featured News

I-COM Data Creativity Awards 2025

CALL FOR ENTRIES
DEADLINE | Dec. 17, 2024

Unique measurement approaches for Retail Media

Celso Borges

VP & Head of e-Commerce Europe
PepsiCo

Nov. 7, 2024

11am New York | 17:00 Paris

Join now

Applying Generative AI
Bridging Theory to Execution

Tommy Thomas

Vice President Enterprise Architecture, Advanced Technology and Cloud
Colgate-Palmolive

Dec. 5, 2024

11am New York | 17:00 Paris

Join us

The Evolution of Connected Commerce:
From In-Store to Online

Michael Harrison

Managing Director
Winterberry Group

Jake Berry

Chief Marketing Officer Mars United

Oct. 22, 2024

11am New York | 17:00 Paris

Join now

Elevating Influencer Marketing: New Frontiers in Measurement

David Barker

Chief Executive Officer
StatSocial

Daniel Davidson

Head of CX Marketing Analytics
Nestlé

Oct. 1, 2024 11am New York | 17:00 Paris

Join us

Behavioral Science of the Masses – Data Driven Growth in Uncertainty

Melda Tozluoglu

Director Product Management, Strategy Simulations
Choreograph

Sep. 26, 2024

11am New York | 17:00 Paris

Join now

Programme Overview

WORKSHOPS

Online Workshops
Throughout the Year

RETREAT

Six Senses, Ibiza
Nov. 6 - 9, 2024

BESPOKE RETREAT

Ibiza
Nov. 2024 - Jan. 2025

Holistic Leadership Transformation

The Body & Mind programme presents various avenues for growth and development, ensuring a comprehensive experience for participants. This includes a dedicated in-person 4-day retreat in November, designed to immerse participants in a transformative journey of self-discovery.

Additionally, the programme features Online Workshops throughout the year, fostering ongoing connections and knowledge exchange among participants. Body & Mind introduces a unique leadership dimension empowering individuals to become transformational leaders within their organizations.

How to Prepare and Submit Your Entry

Step 1. Download and Fill out the Entry Form on Google Slides.

Step 2. After completing your Entry Form
upload it on the Submission Form below.

Submission form

Still working on your Entry?
Share with us your Intention to Enter.

Ethical AI: The Cornerstone of Trustworthy Brands

Tania Dias

Global VP AI Adoption & Governance
IKEA Retail | Ingka Group

Oct. 3, 2024

11am New York | 17:00 Paris

Register

Upcoming Events

Incrementality

Elevating Influencer Marketing:
New Frontiers in Measurement
Oct. 1, 2024 • 11am NY | 17:00 Paris

Join us
Data Ethics

Ethical AI: The Cornerstone of Trustworthy Brands
Oct. 3, 2024 • 11am NY | 17:00 Paris

Join Us
Attention Forum

The Great Rebundling: How Attention is Driving the Orchestration of Creative & Media
Oct. 15, 2024 • 11am NY | 17:00 Paris

Join us
1st Party Data Strategy

The Evolution of Connected Commerce:
From In-Store to Online
Oct. 22, 2024 • 11am NY | 17:00 Paris

Join us
MMM & Attribution

Utilization of Ridge Regression in Marketing Mix Modeling
Nov. 18, 2024 • 12pm NY | 18:00 Paris

Join Us
Retail Media

Bridging the Efficiency Gap in Retail Media
Nov. 21, 2024 • 12pm NY | 18:00 Paris

Join us

Attaining Sustainable, Ethical and Profitable Attention

Kris Doerfler

Director of Innovation & Regenerative Media Lead
CMI Media Group

Thomas Mercier

Advisory Council Member
Institute for Advertising Ethics

Annegret Schmucker

Global Data & Analytics Strategy Lead
Mercedes-Benz

Anna McAlister

Assistant Professor
Michigan State University

Sep. 12, 2024

11am New York | 17:00 Paris

Join now

Upcoming Events

Attention Forum

Attaining Sustainable, Ethical and Profitable Attention
Sep. 12, 2024 • 11am NY | 17:00 Paris

Join us
Behavioral Science

Behavioral Science of the Masses – Data Driven Growth in Uncertainty
Sep. 26, 2024 • 11am NY | 17:00 Paris

Join us
Incrementality

Elevating Influencer Marketing:
New Frontiers in Measurement
Oct. 1, 2024 • 11am NY | 17:00 Paris

Join us
Data Ethics

Ethical AI: The Cornerstone of Trustworthy Brands
Oct. 3, 2024 • 11am NY | 17:00 Paris

Join Us
Attention Forum

The Great Rebundling: How Attention is Driving the Orchestration of Creative & Media
Oct. 15, 2024 • 11am NY | 17:00 Paris

Join us

Our Products

Testimonials

"The I-COM Data Creativity Awards provide a great platform for those who bring data to life & create innovative ideas. It was a great honor for us to receive the Overall & General Category Awards in 2022. I-COM's Summit is a great place to go broad and deep with other data experts and marketing practitioners."

Jill Chang
Managing Partner
Wunderman Thompson
"Participating in the I-COM Data Creativity Awards gave our team an opportunity to showcase some of the stellar work we’ve partnered with our clients on to use data-led insights that inform marketing decisions at scale and drive business results."

Steven Bithell
VP / Group Director, Data & Analytics
Digitas North America
"Participating in a physical event for the first time since the pandemic and learning from the great work showcased by other participants at the I-COM Data Creativity Awards was truly priceless."

Joji Antony Zacharias
Marketing Intelligence Manager
Accenture Song
"For me personally, the role of data in driving our Sustainable Development Goals is what got my attention the most. I found a common concern and need for a more defined outcome-based measurement for this world. Now I understand why Andreas called us ‘Tribes of data people."

Gaurav Sablania
General Manager
Wavemaker

Upcoming Events

Retail Media

Bridging the Efficiency Gap in Retail Media
Sep 5, 2024 • 10am NY | 16:00 Paris

Join us
Attention Forum

Attaining Sustainable, Ethical and Profitable Attention
Sep. 12, 2024 • 11am NY | 17:00 Paris

Join us
Attention Forum

The Great Rebundling: How Attention is Driving the Orchestration of Creative & Media
Oct. 15, 2024 • 11am NY | 17:00 Paris

Join us

Upcoming Events

Body & Mind

Sound Healing Through Frequency
July 12, 2024 • 10am NY | 16:00 Paris

Join us
Body & Mind

Biohacking Insights Through DNA Analysis
Sep. 13, 2024 • 11am NY | 17:00 Paris

Join us

Featured News

I-COM Gala Awards
Winners 2024

Data Creativity Awards

See winners

Data Startup Challenge

See winner

Upcoming Events

Attention Forum

The Great Rebundling: How Attention is Driving the Orchestration of Creative & Media
Jul. 10, 2024 • 11am NY | 17:00 Paris

Join us
Body & Mind

Sound Healing Through Frequency
July 12, 2024 • 10am NY | 16:00 Paris

Join us
Body & Mind

Biohacking Insights Through DNA Analysis
Sep. 13, 2024 • 11am NY | 17:00 Paris

Join us

Upcoming Events

Data Storytelling Council

How Unilever is Using AI to Accelerate Product Development
Jul. 1, 2024 • 11am NY | 17:00 Paris

Learn more
Attention Forum

The Great Rebundling: How Attention is Driving the Orchestration of Creative & Media
Jul. 10, 2024 • 11am NY | 17:00 Paris

Learn more

Upcoming Events

Body & Mind

Sound Healing Through Frequency
July 12, 2024 • 11pm NY | 17:00 Paris

Join
Body & Mind

Biohacking Insights Through DNA Analysis
Sep. 13, 2024 • 11pm NY | 17:00 Paris

Join
Body & Mind

Healing Illness Through Vibration
Date: TBA • 11:00 am New York | 17:00 Paris

Waiting List

Marketers
Advertising Agencies & Consultancies
Media Companies & Broadcast Organisations
Data Providers & Marketing Technology Companies

Who Can Enter

Marketers
Agencies
Media Owners
Data Services
Research Providers
Trade Associations

Programme Overview

DAY 1 | Nov. 2

Meet & Greet

Welcome Ceremony

Dinner

DAY 2-3 | Nov. 3-4

Immersive Workshops

Keynotes

DAY 4 | Nov. 5

Brunch

Departure

Competition Framework

Round 1

All the entries submitted to the Data Creativity Awards competition are evaluated by our Jury, who then choose the Official Selection Finalists according to the scores given.

Round 2

The Official Selection Finalists are invited to register and attend the I-COM Summit Experience in order to participate in the 2nd Round of the competition, which comprises giving a 7 minute presentation live before the Jury and audience. At this stage, the Jury will assign scores based on the presentations.

The Finalists will also be hosting a Roundtable discussing and expanding on the topic of their submission, as part of the Summit programme.

The category winners, as well as the Overall Winner will be announced at the special Gala Awards Dinner during the I-COM Summit Experience.

Data Creativity Awards
Juries

Explore the distinguished juries responsible for evaluating innovative and successful projects.

Meet the Juries

Data Creativity Awards
Support

Discover our Rules & Regulations, FAQs, and Successful Entries. Click below for all the details.

Support

Special Categories

Academic Collaboration

Social Good

To compete in the Special Categories of Social Good and Academic Collaboration, an entry must be competing in at least one regular Award Category. You should indicate in your Entry Form if you would like your entry to be considered for either of these Special Categories and pay the Additional Category fee accordingly.

Industry at Large

Featured

I-COM Welcomes Track as a New Member.

We are delighted to welcome Track as a new I-COM Member.

RETREAT

Six Senses, Ibiza
Nov. 6 - 9, 2024

BESPOKE RETREAT

Ibiza
Nov. 2024 - Jan. 2025

Meet the Co-Chairs

Daniel Heer

CEO & Co-Founder
Zeotap, Germany

VP, Global Head of People Data Centres (PDC's)
Unilever, UK

Alex Owens

Increasing Marketing Effectiveness Through Retail Media

Maurits Priem

VP Monetization Europe & Indonesia
Ahold Delhaize

May. 7, 2024

10am New York | 16:00 Paris

Register

Increasing Marketing Effectiveness Through Retail Media

Maurits Priem

VP Monetization Europe & Indonesia
Ahold Delhaize

May. 7, 2024

10am New York | 16:00 Paris

Register

Driving Innovation at Big Brands

Christine Cox

Head of Digital Data & Analytics
IKEA US

Apr. 24, 2024

11am New York
17:00 Paris

Register

Synthetic Attention for Creative and Media

Johanna Welch

Global Mars Horizon Comms Labs Associate Director
Mars

Karl Sjulsen

Director of Product & Client Success
Adelaide

Apr. 25, 2024 12pm New York | 18:00 Paris

Register

How Unilever is Using AI to Accelerate Product Development

Angelina Yue

Insights Innovation Lead - CMI PDC Labs
Unilever

Jul. 1, 2024

11am New York | 17:00 Paris

Learn more

I-COM Summit Experience 2024

Request to Register

I-COM Summit Experience 2024

PROGRAMME

THEME
The Next Generation

In-person Unconference & Awards Ceremony
Malaga | May 14 - 17

Request to register

I-COM Summit Experience 2024

THEME
The Next Generation

part 1 programme

part 2 programme

I-COM Data Startup Challenge

Winner 2023 | Anonymised

I-COM Data Creativity Awards 2024

Official Selection

Memo2 a Kantar Company & GroupM
Project Name: Awareness Impact Tool

Acceleration & Tele2
Project Name: Creative Impact In Marketing Mix Modeling

Mindshare & Snap
Project Name: Global Platform ID

Track & Samsung Electronics
Project Name: SmartThings X ADHD

Converseon & Mattel
Project Name: Mattel Brand Purpose

RAPP & Volkswagen
Project Name: Volkswagen Content Automation

Reckitt
Project Name: Reckitt Data Driven Transformation - Reduce, Reuse and Recycle

Cint
Project Name: Cint SecureServer

Dynata
Project Name: QualityScore: A New Method for Rooting Out Survey Fraud and Disengagement with AI

Accenture & Radisson Hotel Group
Project Name: Radisson Gen AI Intelligence Ad Generator

Accenture Song & Saudia Airlines
Project Name: Travel Companion - First GenAI Airline Chatbot in EMEA

Universal McCann & MediaMarkt
Project Name: MotherAi

Transunion & Ally Bank
Project Name: Brand as Performance

Accenture Song & Claro Mobile
Project Name: Six Weeks to Reverse a Two-Year Decline in Sales

InfoSum & Axel Springer
Project Name: First-Party Data Strategy Outperforms Cookies Targeting

Realeyes
Project Name: Panel Quality

VISA
Project Name: Crossborder Payments Experimentation

InfoSum & Ads & Data
Project Name: Publisher Co-op Collaborates on First-Party Data to Deliver Incremental Reach

Numberly & Hill's Pet Nutrition
Project Name: Driving Business Value Through Data Collaboration For Hills Pet Nutrition

Snap & Kantar
Project Name: Creative Prediction in Real Time

Data Creativity Awards Official Selection 2024

Attention

Awareness Impact Tool
Memo2 a Kantar Company & GroupM
Attribution/MMM

Creative Impact In Marketing Mix Modeling
Acceleration & Tele2
Behavioural Science

Global Platform ID
Mindshare & Snap
Brand Purpose

SmartThings x ADHD
Track & Samsung Electronics
Brand Purpose

Mattel Brand Purpose
Converseon & Mattel
Creative Automation

Volkswagen Content Automation
RAPP & Volkswagen
Data Driven Business Transformation

Reckitt Data Driven Transformation - Reduce, Reuse and Recycle
Reckitt
Data Quality

Data Quality IBM
Converseon & IBM
Data Quality

Cint SecureServer
Cint
Data Quality

QualityScore: A New Method for Rooting Out Survey Fraud and Disengagement with AI
Dynata
Gen AI

Radisson Gen AI Intelligence Ad Generator
Accenture & Radisson Hotel Group
Gen AI

Travel Companion - First GenAI Airline Chatbot in EMEA
Accenture Song & Saudia Airlines
Gen AI

MotherAi
Universal McCann & MediaMarkt
General Marketing Sciences

Brand as Performance
Transunion & Ally Bank
General Marketing Sciences

Six Weeks to Reverse a Two-Year Decline in Sales
Accenture Song & Claro Mobile
ID Resolution

First-Party Data Strategy Outperforms Cookies Targeting
InfoSum & Axel Springer
ID Resolution

Panel Quality
Realeyes
Incrementality Experiments

Crossborder Payments Experimentation
VISA
MarTech

Publisher Co-op Collaborates on First-Party Data to Deliver Incremental Reach
InfoSum & Ads & Data
MarTech

Driving Business Value Through Data Collaboration For Hills Pet Nutrition
Numberly & Hill's Pet Nutrition
MarTech

Creative Prediction in Real Time
Snap & Kantar

I-COM Data Creativity Awards Winners 2023

Overall Data Creativity Awards Winner

Finish Skip the Rinse
Reckitt - Turkey
Special Award | Social Good

Using AI to Change the Reality of a Country
Accenture Song - Colombia
Attribution/MMM

Paradigm: Re-thinking Digital Media Attribution and Optimization in a Cookieless World
Acceleration & Specsavers - Denmark
Incrementality Experiments

Incrementality Experiments
Accenture Song Spain &
Radisson Hotel Group - Spain
Attribution/MMM

Taking OOH to The Next Level
Analytic Partners &
McDonalds - UK
Behavioural Science

Using Artificial Intelligence to Change the Reality of a Country
Accenture Song - Colombia
Artificial Intelligence

Voltaren Global Creative Optimisation with Visual Asset Analysis (VAA)
Publicis Groupe &
Haleon - UK
Artificial Intelligence

Athena
Unilever - UK
CRM

CRM Website Retargeting
Accenture Song &
Jaguar Land Rover - UAE
ID Resolution

Accelerating Consumer Audience Insight & Creation
Unilever - UK
Sustainability

Finish Skip the Rinse
Reckitt - Turkey
Sustainability

Data for Good
Unilever - UK

DON’T MISS OUT

Summit Experience PART 1
Awards Finalists
Virtual Presentations

View Part 1 Programme

Upcoming Events

GenAI Pre-Exploratory Call

Practical Implementations of GenAI
Apr. 23, 2024 • 11am NY | 17:00 Paris

JOIN
Data-Driven Organisation Council

Driving Innovation at Big Brands
Apr. 24, 2024 • 11am NY | 17:00 Paris

JOIN
Body & Mind

Healing Through Body & Mind Connection
June 6 • 11am NY | 17:00 Paris

Coming soon

Total Video

Exploratory Session
Apr. 10, 2024 • 11am NY | 17:00 Paris

Learn more
MMM & Attribution Council

The Future of MTA: What is the recommendation for the next solution to improve MTA?
Apr. 17 • 12pm New York | 18:00 Paris

Learn more
GenAI Pre-Exploratory Call

Practical Implementations of GenAI
Apr. 23, 2024 • 11am NY | 17:00 Paris

learn more
Data-Driven Organisation Council

Driving Innovation at Big Brands
Apr. 24, 2024 • 11am NY | 17:00 Paris

Learn more
Attention Forum Meeting

Synthetic Attention for Creative and Media
Apr. 25, 2024 • 12pm NY | 18:00 Paris

Learn more
Retail Media Council

Increasing Marketing Effectiveness through Retail Media
May 7, 2024 • 12pm NY | 18:00 Paris

learn more